Like most websites, 30MHz uses cookies to remember you so that we can deliver an optimised browsing experience. Select ‘Accept all’ if you’re okay with accepting cookies from UserEngage (webchat and lead generation), Hotjar (website improvement) and LinkedIn (tailored ads). When you select ‘Accept only necessary’, we will place cookies that let you use our website properly by remembering your preferences and for anonymous statistics. For more information, please see our cookie policy and privacy notice.

Accept all
Accept only necessary

Your data, your way: 30MHz on “Big Data” and “IoT”

April 06, 2017

Barely a day goes by when I am not bombarded with articles on “Big Data”–the billions of connected devices around the world, from microwaves and cat flaps to self-driving cars and multinational banks. There is a lot of this data being created and somehow it is changing our world.

Are you as confused as I regularly am?

The benefits are often somewhat vague… often, media commentary focuses on the darker side: questions about data ownership, the trading of personal information, companies using my data without my knowledge to market to me.

Big Data is (very) big business. Market research firm IDC estimates that sales of data analytics tools and services will reach $187bn by 2019. That’s almost as many connected devices as each of us will apparently have in our home in the near future.

Apart from being the buzz phrase of the moment – no doubt a large portion of what is now called “big data analytics” had an entirely different (and less exciting) name just a few years or even months ago – this data explosion leads to many questions. Who owns the data? How do we manage and use the data? Do we need huge budgets to gather and analyze the data?

What is the real value of the data? For those who care about compartmentalizing, 30MHz is in the business of big data. We’ve generated 2 billion documents of powerful, actionable data for our customers over the past two years. The ZENSIE dashboard provides deep analytics and custom visualizations of data captured by sensors that enable our customers to customers to monitor and improve their performance.

While we never sat down and etched “our rules” for handling customer data in a stone tablet, there are some implicit assumptions that underpin what we do. From the sensors we’ve developed to analytics and data, our product roadmap and philosophy have always been deeply influenced by our customers and their needs. Below is a (by no means exhaustive) sketch of that philosophy:

Data is no more (or less) than hard insights into your business.

Data generation is the starting point to understanding different aspects of your business rather than the end goal. Quantifying what was previously unknown or estimated allows for deeper analysis on how to do things even better. This is why flexibility — of metrics captured, of how data is visualized and expressed is so central. You know your business, and the insights you need most. We’re the toolbox to capture that information.

Your data is your most precious asset. It belongs to you.

Data on your workplace physical environment is your intellectual property. All the data that we generate is owned by our customers and is entirely confidential. All analytics and storage are done with our customers’ permission. Nothing is shared unless the customer expressly chooses to do so.

Data reliability is non-negotiable.

Having incorrect data is worse than having no data. When the value of your solution depends on real-time data, scale and consistent uptime are paramount. The key value proposition in creating sensor networks is to provide new insights into your business that allow you to improve efficiency and optimize your assets and environment. Our system is architected to maintain uptime and connectivity, ensuring the final information you receive is accurate.

Security is paramount.

It goes without saying that we do our utmost to ensure your data is secure. We’re an end to end product, and everything is encrypted from sensor to storage. Configuration is all done in-factory to ensure data security.

To be effective, data should be easy to use.

To provide value across the information, data must be actionable, easy to engage with and easy to share. We want everything we generate for our customers to be of immediate value to all end users. It shouldn’t require teams of technical experts to deploy sensors capturing data, nor should it be difficult to explore, interpret or further share insights on the physical environment. That’s why we’ve designed a product that takes minutes to deploy, gives the user full control over dashboards and data visualization, and makes data export a breeze.

Nathan Griffiths is Chairman at 30MHz

How can smart sensing transform your industry?
Sensory data from physical environments is helping businesses across industries make better decisions, improving productivity and cutting costs. Let's talk about how smart sensing can work for your organization. Get in touch below.

Integrating the human element with manual input

Data is always most powerful when it’s combined from a variety of sources. The more context you have available to you, the more informed your decision-making. Well documented, easy to explore information is always an asset, whether it’s validating tried and tested methods, providing extra support to a hunch, or creating the space for an ...
Read more

A clearer, objective picture: Madestein’s Jonathan Zwinkels on integrating climate control with 30MHz

Since it was founded by two husband and wife teams in 1982, Madestein UK has earned its reputation as a leading supplier of Leafy Salads and Herbs across the United Kingdom. The company currently focuses on growing whole head lettuce (round lettuce, curly leaf lettuce, red butterhead lettuce) and fresh basil and the propagation of ...
Read more

Why growers measure oxygen in the root zone

In addition to regular climate data from wireless sensors and climate computers, growers can now also see the oxygen level, pH value and temperature of the root environment in ZENSIE. Recently, 30MHz partnered with Sendot Research whose sensors can be connected to the data platform. In addition to oxygen and pH, Sendot also offers a ...
Read more