Like most websites, 30MHz uses cookies to remember you so that we can deliver an optimised browsing experience. Select ‘Accept all’ if you’re okay with accepting cookies from UserEngage (webchat and lead generation), Hotjar (website improvement) and LinkedIn (tailored ads). When you select ‘Accept only necessary’, we will place cookies that let you use our website properly by remembering your preferences and for anonymous statistics. For more information, please see our cookie policy and privacy notice.

Accept all
Accept only necessary

When it comes to IoT, there’s nothing wrong with human intervention

October 19, 2016

Many people will likely put 30MHz under the umbrella term of Internet of Things. Granted, we’re a wireless sensor company working with connected devices. I’ve always felt like a bit of an outsider in that category. As an engineer, when the industry predicts billions of devices online by 2020, I focus on the network limitations and challenges to scale. It’s possible, it just won’t be easy. As a CEO, when the industry gets excited about actuators, I find myself saying: “ok, but is there really a business case?”

Pragmatic IoT means focusing on the business case, not novelty
Actuators automatically carry out a task when a certain condition is met. Think an automatic opening or closing of curtains, or your car calling home to raise the temperature as you approach. Novel, certainly, as IoT just begins to be commonplace. But beyond hobbyists– is there a large-scale business case for this technology? Why would you pay significant contributions to work out on machines (connected, of course) and not walk to the curtains? Why have your call home when it takes as much time to change the room temperature as it does to take off your coat?

In the end, there is only the business case. If there is no return, there will be no application.

The business case is not for acting, it’s for knowing what to act on
Across industries, the biggest challenge businesses face is not the need to automate minor tasks. It’s ensuring that they have the best, most up to date information on how to act, and when. Automatically tuning a greenhouse system– as opposed to doing so manually– does relatively little for an agricultural business’ bottom line. Saving a greenhouse’s worth of crops by knowing when temperature or humidity changes, and adjusting the temperature accordingly is business critical.

The business case for IoT is in data
There’s nothing wrong with automation, and business cases for automation in industrial contexts can certainly be made. But when it comes to offering an advantage to businesses, the business case for IoT is in data, first and foremost. When analytics offer true insights on the physical world, the Internet of Things can augment human capabilities, making businesses more productive and effective– with or without automation.

Jurg van Vliet is CEO of 30MHz 

How can smart sensing transform your industry?
Sensory data from physical environments is helping businesses across industries make better decisions, improving productivity and cutting costs. Let's talk about how smart sensing can work for your organization. Get in touch below.

Your data is ready for its close-up

Well, it’s the start of a new year and we’re already zoomin’ through product updates. First on the list: data zoom. You can never get too granular with data exploration, so to make things a bit more detailed and easy to explore, we’ve added a feature to let you dive further into a set of ...
Read more

Allow us to (re-)introduce ourselves

These days, we meet many of our new customers via social media. We love that— it’s real, it’s conversational, and it’s to the point. When we ‘meet’ a new customer over social media, it means that something we’ve shared resonates, and we’ve clicked with a member of our extended community. That ‘something’ might be a ...
Read more

Sensory data, water deficit control and the challenges facing poinsettia growers: in conversation with Neil Bragg

Research from Volmary has confirmed that, without granular data, growers are overwatering their crops. Data has shown that, due to floor unevenness, there is significant variation in plant moisture in Poinsettia plants. Implementing water deficit control requires the flexibility of wireless sensors and live alerts to drive a proactive irrigation strategy. Neil Bragg is a ...
Read more