Like most websites, 30MHz uses cookies to remember you so that we can deliver an optimised browsing experience. Select ‘Accept all’ if you’re okay with accepting cookies from UserEngage (webchat and lead generation), Hotjar (website improvement) and LinkedIn (tailored ads). When you select ‘Accept only necessary’, we will place cookies that let you use our website properly by remembering your preferences and for anonymous statistics. For more information, please see our cookie policy and privacy notice.

Accept all
Accept only necessary

When it comes to IoT, there’s nothing wrong with human intervention

October 19, 2016

Many people will likely put 30MHz under the umbrella term of Internet of Things. Granted, we’re a wireless sensor company working with connected devices. I’ve always felt like a bit of an outsider in that category. As an engineer, when the industry predicts billions of devices online by 2020, I focus on the network limitations and challenges to scale. It’s possible, it just won’t be easy. As a CEO, when the industry gets excited about actuators, I find myself saying: “ok, but is there really a business case?”

Pragmatic IoT means focusing on the business case, not novelty
Actuators automatically carry out a task when a certain condition is met. Think an automatic opening or closing of curtains, or your car calling home to raise the temperature as you approach. Novel, certainly, as IoT just begins to be commonplace. But beyond hobbyists– is there a large-scale business case for this technology? Why would you pay significant contributions to work out on machines (connected, of course) and not walk to the curtains? Why have your call home when it takes as much time to change the room temperature as it does to take off your coat?

In the end, there is only the business case. If there is no return, there will be no application.

The business case is not for acting, it’s for knowing what to act on
Across industries, the biggest challenge businesses face is not the need to automate minor tasks. It’s ensuring that they have the best, most up to date information on how to act, and when. Automatically tuning a greenhouse system– as opposed to doing so manually– does relatively little for an agricultural business’ bottom line. Saving a greenhouse’s worth of crops by knowing when temperature or humidity changes, and adjusting the temperature accordingly is business critical.

The business case for IoT is in data
There’s nothing wrong with automation, and business cases for automation in industrial contexts can certainly be made. But when it comes to offering an advantage to businesses, the business case for IoT is in data, first and foremost. When analytics offer true insights on the physical world, the Internet of Things can augment human capabilities, making businesses more productive and effective– with or without automation.

Jurg van Vliet is CEO of 30MHz 

  • Describe your issue as elaborate as possible.
How can we help you digitise your cultivation process?
Analyse all kinds of information from different data sources such as climate computers, sensors and manual input in a central platform. Improve the production process of your crops, plants, seeds or bulbs together with advisors, distributors and researchers. We are happy to talk to you about which service model is most suitable for your company.
  • Please specify your needs here.

How Brabant Plant grows more valuable data

Brabant Plant connected their climate computer to the 30MHz platform early 2020. This led to valuable benefits. Cultivation researcher Marvin Verkuijlen tells us about his experiences with the integration. “Now it’s easier to compare different compartments.” Brabant Plant is a Dutch family business that focuses on breeding young vegetable plants and pot plants. Apart from ...
Read more

Growing cucumbers based on facts instead of assumptions

Drenthe Growers has been using Delphy’s Climate Profiler and QMS since december 2019. They use these instruments to grow cucumbers based on facts. Green fingers are essential, but the grower is in need of extra certainty. This is a summarised translation of an article that appeared in Magazine DE Delphy. Peter Bergsma is the right ...
Read more

New apps and features: 30MHz keeps on building in 2021

This year has learned that it is a huge benefit to be able to share your data. Asking your consultants or colleagues questions and sharing insights from a distance during a global pandemic is easy to do on the 30MHz platform. We saw a huge rise in questions and comments about crops and data during ...
Read more