Like most websites, 30MHz uses cookies to remember you so that we can deliver an optimised browsing experience. Select ‘Accept all’ if you’re okay with accepting cookies from UserEngage (webchat and lead generation), Hotjar (website improvement) and LinkedIn (tailored ads). When you select ‘Accept only necessary’, we will place cookies that let you use our website properly by remembering your preferences and for anonymous statistics. For more information, please see our cookie policy and privacy notice.

Accept all
Accept only necessary

3 sensors that will transform your agribusiness in a day

May 02, 2017

As it has since the beginning of time, technology is transforming agriculture. The rise of agritech is enabling farmers to cultivate the highest yielding and best quality produce while conserving resources. The Internet of Things— sensor technology capturing data on the physical environment–is at the very helm of this transformation, equipping farmers with the data they need to make the best decisions for their businesses. Is your business keeping up?

Data quality over quantity

The more you measure, the more you know. Gathering large quantities of data is a great way to identify patterns and opportunities for optimization and greater efficiency. But as with most things, when it comes to data, it’s quality that’s most important. Rather than aiming to quantify their environment in its entirety, farmers should start with the low-hanging fruit: prioritize the most important information, and expand their sensor network as needed. Is crop surface temperature more relevant than greenhouse occupancy? Begin there, and add new types of sensors when necessary. As long as it’s consistent, sensor data can provide relevant and actionable insights that impact farmers’ bottom line well before every single metric has been measured.

Sensors for precision agriculture

Wireless sensors are a practical, quick and easy to deploy means of augmenting agribusiness capabilities. They can increase the efficiency and accuracy of (previously) manual data collection, capture data from remote or difficult to reach areas and guarantee consistency with real-time monitoring. Insights from strategically placed sensors can help farmers respond more quickly to changing circumstances and make more tailored, precise decisions in crop cultivation.

No IT needed

Powerful technology doesn’t have to be difficult to implement. Plug and play solutions like the 30MHz Sensor Toolkit enable you to set up a network of sensors and start tracking your environment with notifications and analytics without the need for IT or expensive consultancies.

Out of the box and ready to deploy, these sensors will start generating insights immediately. From cultivation to processing and storage, below are three sensors that can start transforming your agribusiness within a day:

Temperature Humidity Sensor

Track moisture and temperature inside your greenhouse, cold storage container or processing facility. CNB Bulbs uses the sensor for long-term remote monitoring in extreme temperatures. Sensors are placed into sealed enclosures for 9 months and provide continuous feedback on cold storage conditions, ensuring an optimal environment without manual checks. Our customers use  the sensors to monitor lab conditionsstreamline bulb processing, and optimize greenhouse environments.

Counter Sensor

Designed with Pop Vriend Seeds, this sensor is made to count objects on a conveyor belt. One of the leading vegetable breeders for the global market, Pop Vriend uses the counter to optimize production lines. The sensor counts passing bags, while the ZENSIE dashboard displays data for dates and times.

Pointed Temperature Sensor

Developed with Dutch pepper farmers Kwekerij Moors, this infrared temperature sensor was built to flexibly capture the surface temperature of vegetables, regardless of shape. Designed to prevent burn in fruits, vegetables, and leaves, this sensor is central to helping the farmers at Moors determine the best mix of water and nutrients needed to grow the best product. Easy to adjust and move around a greenhouse, even a few of these sensors go a long way.

How can smart sensing transform your industry?
Sensory data from physical environments is helping businesses across industries make better decisions, improving productivity and cutting costs. Let's talk about how smart sensing can work for your organization. Get in touch below.

30MHz and Fargro partner with NextGen Fruit Group

Our partner Fargro Ltd, a leading wholesaler and supplier of commercial horticultural products, and 30MHz have become a co-sponsor of networking and education organisation NextGen Fruit Group, alongside its partner 30MHz. The two companies will both become AgriTech Partners of NextGen, a pioneering group that provides networking, training and development opportunities for young people working ...
Read more

5 years of 30MHz – our CEO’s story

This month we celebrate our 5th anniversary and so much has happened since our founding. In this interview with our CEO Jurg van Vliet, we look back at 30MHz’s achievements and forward to what we aim to do for the agricultural ecosystem and the world. How would you describe 30MHz in a single tweet? 30MHz ...
Read more

Data-driven seed and breeding industries: from fiction to fact

30MHz shows ZENSIE benefits during Seed Meets Technology Seed Valley, an area in the Netherlands where numerous seed companies are located, is automating more and more processes. But there is still a lot to gain when it comes to digitizing the complete production line. The seed industry, which is known for applying the latest technologies, ...
Read more