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30MHz, Wageningen University and creating agritech products farmers actually want

October 25, 2017

It feels obvious but is easy to forget: when you’re a growing company developing a new technology, make sure you’re creating a product customers need. The potential of the technologies that fall under the umbrella term “the Internet of Things” is so vast, it’s easy to get caught up in theory of it all, losing sight of your original mission– making your customers’ lives and work easier and more productive. It’s here that customer involvement in your product roadmap becomes crucial.

Agriculture leads smart sensing innovation

Smart sensing technology is by nature applicable to any industry. From manufacturing to shipping, retail to restaurants, museums to office spaces, any organization can benefit from measuring its physical space and unlocking insights into how to make the most of its resources and assets. The combinations of metrics gathered might differ slightly, but the approach to measuring real-world environments remains the same. We’ve worked with innovative companies across sectors, but it’s clear: agriculture is at the front lines of smart sensing innovation, with tangible results ranging from energy and water savings to optimised crop production and reduction of mold, rot and moisture-borne diseases. Adoption of smart sensing technology is expanding globally, and we’re proud to have 30MHz sensors capturing data in North America, Africa and across Europe. But it’s no surprise that the quickest adoption has been in our own backyard (the Dutch agricultural market). National Geographic recently spotlighted the Netherlands as a leader in agricultural innovation and an example of what the future of farming can look like. We’re proud to have some of our customers featured.

Customer needs are the backbone of our product

At 30MHz, though we learn from every customer and every farm visit, we’re not agricultural experts ( we do, however, know a thing or two about sensing and cloud computing). When developing products from agriculture, we look to our customers to help us understand the challenges that arise when doing what they do best. Customer demand has set our product roadmap and driven how we prioritize sensor development. After all, it’s all about creating the products our customers want to use. We developed our counting sensor with Pop Vriend Seeds, designed our pointed temperature sensor with Moors Pepper Farm, and we’re now pleased to announce world-leading agricultural experts Wageningen University as advisors (and customers). The future of farming is already here, and it doesn’t have to be complicated.

 

How can we help you digitise your cultivation process?
Analyse all kinds of information from different data sources such as climate computers, sensors and manual input in a central platform. Improve the production process of your crops, plants, seeds or bulbs together with advisors, distributors and researchers. We are happy to talk to you about which service model is most suitable for your company.
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Digital agriculture: an engineer’s perspective

By Flavia Paganelli, Director of Engineering and Co-Founder of 30MHz. When I started working as an IT engineer in Argentina 20 years ago, I never would have guessed I would end up working on building a digital platform for agriculture. But I’m not surprised that 30MHz found its place in this industry. There’s just so ...
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Growing cherry tomatoes remotely

Together with Delphy and Wageningen University, 30MHz will be participating in the Autonomous Greenhouse Challenge this year as part of team Automators. The challenge is to grow a cherry tomato crop remotely in 6 months’ time. The tomatoes will not only be judged by their looks, but also by their taste. We’re competing against 4 ...
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Visit Horticontact 2020

On the 18th, 19th and 20th of February we will be presenting the 30MHz platform for the 4th time on HortiContact 2020. With almost 500 exhibitors and 14.000+ visitors it is the perfect scene to strengthen existing contacts and meet new ones. Get inspired by interactive knowledge sessions, demonstrations and workshops, discover what makes our ...
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