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We're 30MHz

We're building the data platform for horticulture

We offer full insight into the climatic conditions of horticultural and agricultural produce for all stakeholders in the sector.

30MHz offers a central portal for all stakeholders in the horticultural sector. Growers and breeders gain full insight into the climatic conditions of horticultural and agricultural produce. 30MHz’s platform ingests all kinds of data sources and analyses information interactively, enabling growers, advisors, distributors, and researchers to continuously improve the production process of crops, plants, seeds, and bulbs.​

Data-driven decisonmaking, from anywhere

Sharing and applying data-based knowledge will become the standard for next-generation horticultural entrepreneurs. Our aim is to connect every single stakeholder and facilitate their journey towards a more sustainable way of generating produce in the best possible data-driven way through a platform that has an unmatched capacity and flexibility.

30MHz features

You’re in control

The Smart Sensing Toolkit is designed for customization: control what you conditions you measure, how you see your data and user permissions from any device.

Fast deployment

Unbox your sensors and start measuring. Set up a wireless network in minutes, regardless of technical abilities.


Our interface was built to deliver value across your organization. It’s intuitive and easy to customize, so your whole team can use it without a steep learning curve.

Own your data

It’s data on your business environment, there’s no reason why you shouldn’t own it. Customers are sole proprietors of data, and can export it easily in CSV.

Bringing cloud expertise to horti- and agriculture

30MHz is an Amsterdam based scale-up that builds both hardware and software with and for the horticultural industry. We believe that with technology and data, organizations of any size can innovate to become more efficient, sustainable and cost-effective. The company was founded in 2014 by world-leading experts on Amazon AWS and embedded software, and experienced business managers. Today, it holds 35 employees that service over 330 customers across 30 countries.
Bringing together experience from Philips, Layar, and TomTom, 30MHz’s founders started "industry neutral"-- serving the needs of industrial, manufacturing and facilities management customers alongside agribusinesses. Early projects included work for WTC Schiphol, as well as real-time remote monitoring of the IJPalen for the Port of Amsterdam. But with the world’s most technically advanced growers in its backyard, 30MHz found early champions in Dutch greenhouses of all sizes. Growers saw the power of real-time monitoring, helping them make better decisions with crop-level insights. Adoption within the Netherland's horticultural sector soon outpaced all other industries, and 30MHz found itself embraced by some of the most innovative names in global horticulture, including Delphy, Rijk Zwaan, Priva, Madestein, Berry World and Haygrove. Collaborative, joint innovation with the sector helps ensure that the 30MHz platform anticipates the needs of the agricultural sector, as do partnerships with Fargro, Proeftuin Zwaagdijk and Wageningen University.
How can crop-level data transform your hortibusiness?
Real-time data on your crops and environment can help you drive productivity, increase sustainability and cut costs. Let's chat about what it can do for you.