Bringing together experience from Philips, Layar, and TomTom, 30MHz’s founders started “industry neutral”-- serving the needs of industrial, manufacturing and facilities management customers alongside agribusinesses. Early projects included work for the GGZ and WTC Schiphol, as well as real-time remote monitoring of the IJPalen for the Port of Amsterdam. But with the world’s most technically advanced growers in its backyard, 30MHz found early champions in Dutch greenhouses of all sizes. Growers saw the power of real-time monitoring, helping them make better decisions with granular, crop-level insights. Adoption within the Netherland’s agricultural sector soon outpaced all other industries, and 30MHz found itself embraced by some of the most innovative names in global agriculture, including Delphy, Rijk Zwaan, Priva, Madestein, Berry World and Haygrove. Collaborative, joint innovation with the sector helps ensure that the 30MHz platform anticipates the needs of the agricultural sector, as do partnerships with Fargro, Proeftuin Zwaagdijk and Wageningen University.