Like most websites, 30MHz uses cookies to remember you so that we can deliver an optimised browsing experience. Select ‘Accept all’ if you’re okay with accepting cookies from UserEngage (webchat and lead generation), Hotjar (website improvement) and LinkedIn (tailored ads). When you select ‘Accept only necessary’, we will place cookies that let you use our website properly by remembering your preferences and for anonymous statistics. For more information, please see our cookie policy and privacy notice.

Accept all
Accept only necessary

In-platform collaboration can tackle industry-wide challenges

April 10, 2019

Here’s what we believe: to serve the horticultural sector well, an agridata platform needs to make comparing locations easy– whether those locations are down the road, across the country, or across the globe.

If you follow us on social media, you’re likely to have seen photos from a whole range of greenhouses and indoor farms working with 30MHz. From Scotland to Saudi Arabia, the American southwest to South America, Southeast Asia to Africa and Australia, we’re watching new agribusinesses come online daily. Many of them are brand new customers (we’re well in the 200’s now), some are additional locations of existing customers, and many come based on recommendations from within our community of growers.

Crop consistency is a must– data can help

Mapping the relationships between all the points on the 30MHz map of the world would yield an intricate web. Some are the same business in multiple locations, others grow for the same organisation, and others are different parts of the same chain. But there’s one thing all these customers have in common: however they might work together, and however far apart they might be, they prioritise crop consistency. When we chat about goals and expectations for their crop data, we hear time and again that our customers need consistent, uniform crops across their grow rooms, greenhouses and vertical farm locations. That’s where a variety of key metrics– and the ability to collaborate in real-time– becomes a game changer.

Going beyond monitoring for top quality crops

Every agribusiness has a slightly different recipe for success, based on the unique challenges it faces. But we’ve found that certain elements are crucial across the board: a solid approach to pest and disease management, a good understanding of microclimate, and an evidence-based irrigation strategy are just a few among them. But growers tell us it’s not just readings on CO2, temperature, humidity, light intensity, soil moisture, VPD, dewpoint, sap flow, stem diameter (we can go on…) that go into crafting a replicable and proactive approach to their crops. It’s the insights on their interaction and effect– past, present and future. To get the most applicable information from their data, 30MHz customers have the opportunity to leverage the experience and expertise of colleagues and peers whether they’re in the next grow room, across the country, or across the globe.

We’ve seen growers at Pinata Farms in Australia use the ZENSIE platform’s collaboration features to streamline the exchange of information with UK-based berry growers. We’ve seen Haakman Farms share real-time insights on breeding conditions between the Netherlands and Russia. And we’re thrilled to be part of the Royal General Bulb Growers’ Association (KAVB)’s “measure and monitor” pilot, aimed at bringing more transparency and data exchange to the bulb storage sector.

Interactive comments on graphs, and the ability to tailor what data is shared with custom permissions make it easy to collaborate and innovate to tackle industry-wide challenges. A collaborative platform can help turn local insights into global solutions across agricultural sectors.

How can smart sensing transform your industry?
Sensory data from physical environments is helping businesses across industries make better decisions, improving productivity and cutting costs. Let's talk about how smart sensing can work for your organization. Get in touch below.

30MHz in the news: KAVB data pilots

The Royal General Bulb Growers’ Association (KAVB) has just announced two data-oriented pilots, aimed at providing entrepreneurs with insights to improve business within the sector. The two pilots, “measure and monitor” and “track and trace” bring the benefits of digital agriculture to the association, which has about 1200 members, most of them bulb growers, bulb forcers ...
Read more

Calling UK growers: this is the future of soft fruit

Next week, our very own Steve Archer will join speakers from VDH Foliekassen, CMW Horticulture, NFU Energy and Priva to share insights and experiences with forward-looking soft fruit growers who want to extend their growing season and learn how to implement the latest technologies for climate and irrigation control, energy saving and increased production. Steve ...
Read more

2Grow partners with 30MHz

Bringing new sensors onto the ZENSIE platform Growers monitoring their crops with 30MHz technology can add two new metrics to their overview: sap flow and stem diameter. 30MHz has partnered with Dutch agtech company 2Grow, and we’re excited to bring agribusinesses in our community yet another source of data to guide grow strategy and decision-making. ...
Read more