Like most websites, 30MHz uses cookies to remember you so that we can deliver an optimised browsing experience. Select ‘Accept all’ if you’re okay with accepting cookies from UserEngage (webchat and lead generation), Hotjar (website improvement) and LinkedIn (tailored ads). When you select ‘Accept only necessary’, we will place cookies that let you use our website properly by remembering your preferences and for anonymous statistics. For more information, please see our cookie policy and privacy notice.

Accept all
Accept only necessary

30MHz and Hort Americas join forces to bring smart sensing to North American growers

July 10, 2018

Leading commercial horticultural suppliers Hort Americas, and smart sensing technology providers 30MHz are pleased to announce that they’ve partnered to bring the power of real-time, crop-level monitoring to growers across Canada, the United States, the Caribbean and Mexico. Hort Americas is the first North American distributor of 30MHz technology.

The data platform for horti- and agriculture

30MHz provides agribusinesses with everything they need to start monitoring their crops and growing environment accurately and in real-time, with just minutes of setup. Customers choose from a variety of sensors sourced and developed with growers and agricultural research institutions (capturing metrics including VPD, dewpoint, temperature, humidity, soil moisture and airflow.) 30MHz also provides a private, scalable mesh network (with the option to easily add more sensors at any time) and an intuitive analytics platform with real-time alerts, visualizations, heatmaps, charts and graphs accessible on any device.  

With 30MHz technology, customers can deploy a wireless sensor network themselves, without technical expertise. Sensors arrive preconfigured— customers simply connect their gateway to a power supply and ethernet, and log into the platform to immediately start measuring.

Built to help agribusinesses of all sizes harness the full power of their environmental data, the 30MHz platform makes crop metrics accessible, shareable and actionable without the burden of juggling multiple interfaces. Real-time sensor data can be viewed alongside data from other sources, including climate control systems, shelf quality control and traceability monitoring and root zone monitoring software.

Empowering agribusinesses across the chain

The scalable and modular nature of 30MHz tech makes it a fit for growers of all sizes across agricultural verticals. With over 150 customers across five continents, 30MHz serves agribusinesses from farm to fork, in greenhouse, vertical (hydroponic and aeroponic), arable, ornamental, cold store, processing, packing, transport, retail and livestock. Based in Bedford, Texas, Hort Americas partners with leading suppliers of commercial horticultural products from around to world in order to serve the North American professional greenhouse and indoor ag grower community with the latest technologically advanced products from around the world. Hort Americas’ breadth of expertise across horticulture makes the company ideally positioned to bring the Dutch-founded 30MHz further into the North American market.

“We’ve seen the hunger for actionable data among North American growers— they’re constantly looking to innovate and make the most of their resources. But they don’t have time for overly complex systems that silo their data and take forever to get off the ground. Hort Americas understand the specific challenges and needs of North American agriculture, and how to translate Dutch agri-innovation into efficiency and productivity in local contexts” notes Director of Customer Affairs Cor Jan Holwerda.

“Hort Americas continues to look for cutting edge technology that solves problems and provides answers to the questions our grower partners are asking us.  With believe that 30MHz’s product portfolio does just that,” adds founder and general manager Chris Higgins.

How can we help you digitise your cultivation process?
Analyse all kinds of information from different data sources such as climate computers, sensors and manual input in a central platform. Improve the production process of your crops, plants, seeds or bulbs together with advisors, distributors and researchers. We are happy to talk to you about which service model is most suitable for your company.
  • Please specify your needs here.

Next steps in digitisation for Delphy

Data platform supplier 30MHz and research and consultancy company Delphy have entered into a partnership. In addition, Delphy uses the data platform as an analysis tool among its consultants while at the same time developing cultivation-related applications itself. These in turn will be available to all users of the platform in an app store-like environment. ...
Read more

Did you already add these ten horticulture influencers to your feed?

The world has changed completely in recent months. And especially the way in which people communicate with each other. It has been almost completely digitised, and that has a major impact on daily life. Online (social) media are more than ever the place to start a conversation. For example, to catch up on the latest ...
Read more

The (r)evolution of digital horticulture

Technology and the greenhouse. In 2020 it’s an inseparable whole, but of course, that has not always been the case. To understand how horticulture in the Netherlands has been able to conquer such an incredibly strong position in the world market, it is good to understand its history. And what role does digitisation play in ...
Read more