Madestein UK specialise in glasshouse-grown lettuce and fresh basil for the United Kingdom’s major food retailers, food service companies and wholesale markets. With over 40 years of growing experience, Madestein grows the freshest and tastiest leaves for customers all year round. Monitoring crops with the Pointed Microclimate Sensor, Madestein found that driving VPD higher improved the harvest quality and consistency, leading to a reduction in wastage and better shelf life.
Jonathan Zwinkels, Director: “Having greater insight into what the plant is doing with 30MHz smart sensing tech is really useful, and helps us focus on improving quality and reducing disease risk. We see the impact of capturing metrics that we previously didn’t have. We’ve just started with our climate computer integration as well, so we can now pull data from external sources into one central place, and see the interactions. It’s very interesting insight and has had an impact on our crop management team, helping them focus on optimising output and growth while minimising input.”