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Madestein UK

Improving harvest consistency with VPD monitoring

Madestein UK is specialised in glasshouse-grown lettuce and fresh basil for the United Kingdom’s major food retailers, food service companies and wholesale markets. With over 40 years of growing experience, Madestein grows the freshest and tastiest leaves for customers all year round.

Monitoring crops with the Pointed Microclimate Sensor, Madestein found that driving VPD higher improved the harvest quality and consistency, leading to a reduction in wastage and better shelf life.

Jonathan Zwinkels, Director: “Having greater insight into what the plant is doing with 30MHz smart sensing tech is really useful, and helps us focus on improving quality and reducing disease risk. We see the impact of capturing metrics that we previously didn’t have. We’ve just started with our climate computer integration as well, so we can now pull data from external sources into one central place, and see the interactions. It’s very interesting insight and has had an impact on our crop management team, helping them focus on optimising output and growth while minimising input.”

How can we help you digitise your cultivation process?
Analyse all kinds of information from different data sources such as climate computers, sensors and manual input in a central platform. Improve the production process of your crops, plants, seeds or bulbs together with advisors, distributors and researchers. We are happy to talk to you about which service model is most suitable for your company.