News
30MHz and Fargro partner with NextGen Fruit Group
Our partner Fargro Ltd, a leading wholesaler and supplier of commercial horticultural products, and 30MHz have become a co-sponsor of networking and education organisation NextGen Fruit Group, alongside its partner 30MHz. The two companies will both become AgriTech Partners of NextGen, a pioneering group that provides networking, training and development opportunities for young people working ...Read more
5 years of 30MHz – our CEO’s story
This month we celebrate our 5th anniversary and so much has happened since our founding. In this interview with our CEO Jurg van Vliet, we look back at 30MHz’s achievements and forward to what we aim to do for the agricultural ecosystem and the world. How would you describe 30MHz in a single tweet? 30MHz ...Read more
Data-driven seed and breeding industries: from fiction to fact
30MHz shows ZENSIE benefits during Seed Meets Technology Seed Valley, an area in the Netherlands where numerous seed companies are located, is automating more and more processes. But there is still a lot to gain when it comes to digitizing the complete production line. The seed industry, which is known for applying the latest technologies, ...Read more
Why growers measure oxygen in the root zone
In addition to regular climate data from wireless sensors and climate computers, growers can now also see the oxygen level, pH value and temperature of the root environment in ZENSIE. Recently, 30MHz partnered with Sendot Research whose sensors can be connected to the data platform. In addition to oxygen and pH, Sendot also offers a ...Read more
Seed Meets Digital Agriculture
Seed Meets Technology is an annual event which takes place from Tuesday September 24 till Thursday September 26. The event completely focuses on the seed industry and exists of an exhibition and several trial fields. In addition to the fair, several symposia and lectures are organized. The event attracts visitors from all over the world. ...Read more
Digital agriculture meets plantation management
An interview with Sinarmas Forestry’s Kong-Ming Chok A leader in sustainable plantation management, Indonesia-based Sinarmas Forestry manages companies that operate forest plantations in Sumatra and Kalimantan. The company aims to balance sustainability with profitability, implementing environmentally-conscious plantation practices while creating jobs and opportunities for local communities without compromising the quality material it supplies to customers ...Read more
GreenTech aftermovie
During this edition of GreenTech we opened our stand to our platform users. The topic of conversation was digital horticulture. And that led to a lot of interesting conversations.Read more
Integrating the human element with manual input
Data is always most powerful when it’s combined from a variety of sources. The more context you have available to you, the more informed your decision-making. Well documented, easy to explore information is always an asset, whether it’s validating tried and tested methods, providing extra support to a hunch, or creating the space for an ...Read more
A clearer, objective picture: Madestein’s Jonathan Zwinkels on integrating climate control with 30MHz
Since it was founded by two husband and wife teams in 1982, Madestein UK has earned its reputation as a leading supplier of Leafy Salads and Herbs across the United Kingdom. The company currently focuses on growing whole head lettuce (round lettuce, curly leaf lettuce, red butterhead lettuce) and fresh basil and the propagation of ...Read more
Silos are for grain, not data
We make technology for agribusiness. And we’re as serious about the “agri” as we are about the “business,” because they’re inextricably linked. By providing technology to horticulture, we’re helping our customers orchestrate and balance nature, technology and the flow of information. Data-driven approaches to all aspects of growing crops, from cultivation to sustainability or pest ...Read more