A part of Proeftuin Zwaagdijk since 2012, the World Horti Center is the Dutch center of innovation in the field of cultivation and technology in greenhouse horticulture. For 30MHz, greenhouse horticulture is an important breeding ground for new products and applications that deliver value to growers. 30MHz is regularly approached by growers with requests to deliver actionable insights that help the agricultural sector improve of their products. These requests often result in the development of new, wireless sensors for greenhouse horticulture applications. Together with the WHC nursery, these new applications are extensively tested and inspected before going to market.