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Royal Norfolk Show: Crops have feelings too


Ask anyone– British agriculture is at a turning point. Increased productivity is a necessity, and data is the driving force behind it. But farmers don’t have time for cumbersome tech that takes forever to deploy and learn to use.

Luckily, remote crop-level monitoring doesn’t have to be difficult. We’ll be at the Royal Norfolk Show to tell British farmers all about it.

What the show’s about
The Innovation Hub at the Royal Norfolk Show (27-28 June 2018) is looking at ways that technology can provide alerts to farmers, from monitoring livestock behaviour to detecting disease, and how new knowledge about genomics can be used to accelerate plant-breeding programmes and improve the resilience and nutritional value of our food crops.

30MHz will be there with Agritech-East, part of a diverse group of technologists, farmers and researchers – to provide an insight into how new thinking is helping to overcome the challenges of feeding more with less.

We’ll be showcasing our smart sensing platform, ZENSIE, as well as some of the sensors that power it with real-time, crop-level data. Accurate data on crops and growing environment is crucial for the decision making to enable timely delivery of the right nutrients and irrigation and for disease prevention. We’ll be sharing real customer success stories, ask us anything.

See you on 27 and 28th June at the Royal Norfolk Show!

Solving the food crisis will have to be collaborative


Practically every article about agricultural technology opens with the statistic about how many people we’ll have to feed in X year. (By 2050, a global population of 9.8 billion will demand 70% more food than is consumed today.)

So how do we adapt and keep going?

Some claim to have the exact answer, but let’s be honest: it’s unlikely that there’s one singular solution. But looking back at human history, it appears clear no one will do it alone, in a vacuum.

Sharing stories about growers’ innovation and achievements is important. Shared, collaborative agricultural development always has been. Across the globe, fairs, festivals and holidays celebrating harvests continue to be a part of local cultures. Agricultural exchange and development is at the core of modern society. It’s how culture is built, transmitted and transmuted. It’s how we adapt and keep going.

No individual will solve the oncoming challenges of feeding this planet. In order to succeed, growers, researchers and technologists (among others) will have to tackle these problems together.

Big agricultural organizations will doubtless contribute significantly. Traditionally, they’ve been the ones with the resources to collect and analyze data in the most sophisticated ways. But accessible agritech is changing that.

If there’s one thing I’ve learned working at 30MHz, it’s that the “big guys” don’t have a monopoly on innovation. Any agribusiness, any grower, of any size, can discover new methods to make the most of their resources. But they need two things to truly make an impact:

The ability to gather accurate data on their crops (without exuberant costs) [check.]

and

the ability to selectively share that data with peers, researchers, consultants and their communities [check.]

For growers, data on crops and the effect of their growing strategies is valuable intellectual property. That’s why our customers are the sole proprietors of their data, free to download their information in a convenient CSV at any time.

We know, though, that full control over your data is the freedom to collaborate and share on your own terms. With social features, we give customers the power to decide what they share (sensors, widgets, dashboards), with whom, and to what degree. Innovation that once traveled across trade routes, and met wherever two cultures crossed paths, can now happen digitally on a global scale.

(in this image: identifying the ideal moments for irrigation based on sensor data)

With shared graphs and data visualizations, we’ve seen growers exchange best practices and insights with peers an ocean away— leading to energy savings, lower costs, and more sustainable agriculture.

(in this image: a pointed microclimate sensor monitors crop-level conditions)

(in this image: crop-level insights on rootzone and VPD help customers prevent over- and under- watering) 

(in this image: preventing unnecessary disease risks with insights on dew point)

(in this image: identifying cold storage malfunction with real-time data)

You don’t have to be a multinational to be forward-thinking. You don’t have to be the biggest player in your industry to innovate, and develop sustainable, productive approaches to your crops. You don’t have to be a unicorn to be an early adopter of cutting edge technology.

Who’s going to feed the world? My money is on innovative growers of all sizes, sharing knowledge based on data from their own crops and environments, helping make the most of their resources.

 

Joanna Madej oversees Marketing + Communications at 30MHz

There’s no way we’d miss Cereals 2018 in Cambridgeshire


Smart sensing is transforming agriculture, helping growers make better, quicker decisions based on accurate, real-time information on their crops and environment.

It’s for greenhouses, vertical farms, cold storage– and not least of all, for arable farming.

That’s why there’s no way we’d miss joining over 20,000 farmers, agronomists and industry professionals on the 13th & 14th June at Chrishall Grange, Duxford, Cambridgeshire, for the arable industry’s leading technical event, Cereals 2018.

Come and join us at 3pm on Day 1 (13 June) in the Innovation Insights Marquee in the centre of the crop plots with Agri-Tech East and AHDB (stand 467)

30MHz UK (and our sensors) will see you there!