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This grower discovered irrigation issues with just 3 sensors


It may go against “sales logic,” but we usually advise customers to start with small deployments.

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It’s not because we can’t handle large ones (one gateway can support around 4 thousand sensors– and if more are needed, it just takes another gateway) but because working with crop-level insights is a process. It becomes a part of how growers, consultants, irrigation specialists, cold store managers, etc. make decisions, plan resources, and communicate with one another.

There’s no magic formula to how many sensors a grower of X crop needs in a Y by Z sized facility. Growers have varying objectives, differing circumstances, and let’s be honest, differing budgets.

A quick scan of the internet would likely lead anyone to conclude that they need thousands upon thousands of data points– big data! huge data!– to make any meaningful decisions for their agribusiness.

Au contraire.

Of course, many data points are great. The more data at your disposal, the more likely you are to notice something you weren’t even looking for: an opportunity to cut costs, conserve resources, prevent crop damage etc.

But if you’re strategic with your priorities, you can make a difference with much, much less.

Go for the low-hanging fruit

Forgive the pun, but we go on about this concept for a reason. Real-time monitoring can deliver quick wins in the short-term, while helping shape growers’ strategy across seasons.

The above image is a customer’s heatmap in the ZENSIE dashboard. With just three VWC sensors, this grower was able to identify and respond to an irrigation issue, quickly and efficiently.

Faulty irrigation can be costly to growers– water is expensive (not to mention Europe has been experiencing drought!), and the impact on plants can be damaging.

Easily visible changes (all with optional SMS or email alerts) in moisture levels quickly showed the customer than an irrigation pipe was overwatering on one end, while underwatering on another. The uneven distribution of water was due to a blockage– quickly remedied thanks to real-time data.

Data doesn’t have to be “big” to be powerful.

Want to know the power of a sensor? Look to the cloud.


Agritechnology doesn’t have to be difficult or complicated.

We’ve built a business around this belief, and it’s not just for the sake of improving or ‘disrupting’ existing technology. Growers need technology to be simple and streamlined, because they’ve got more than enough on their plates, working to make sure we’ve got enough on ours.

Still, when we talk about technology, we tend to use shorthand. We’ve used “smart sensing tech” to explain the hardware, network, and cloud platform we provide agribusinesses with to monitor the real-time state of their crops and environment. We’ve used “agriculture” to describe a range of contexts, from greenhouse to arable, vertical to cold store, processing to transport and retail.

As with any conversation, as we talk to our customers and potential customers, we learn how to better express ourselves, and better explain the technology we’re developing.

Metrics, not sensors

30MHz technology is about a great deal more than just sensors: it’s about scalable, reliable architecture, flawless connectivity, and usable crop-level analytics that help teams work together to make the best decisions for their businesses, farm to fork.

Nevertheless, in our early days, we’d often find ourselves in conversations with [potential] customers trying to understand which sensors they wanted. That ended quickly.

The difference may feel negligible to some, but it’s really not about which sensors a grower needs. It’s about the insights they need, metrics they want to capture.

Consider the Pointed Microclimate Sensor

Developed with input from growers, the pointed microclimate sensor can capture plant temperature of individual crops, ambient temperature and relative humidity (RH).

Luckily for growers, we’re not just a sensor company.

The ZENSIE platform is designed to make the most of customers’ agridata. With the data captured by the pointed microclimate sensor, calculations in the cloud can provide insights on dewpoint, vapour pressure deficit (VPD), absolute humidity (AH), humidity deficit and the absolute difference between air temperature and dewpoint.

Seven metrics, one sensor. That’s the power of a cloud platform.

(And we’re adding new calculations, based on customer needs).

Customers can see their crop metrics in various forms, including:

Alerts

Graphs

Heatmaps

Customers can also benchmark and compare metrics, set in-graph targets, and view data in context with external data sources like climate control, traceability and shelf-life.

Horti Asia 2018: 30MHz in Thailand


It’s that time of year again: August 22nd through 24th, 30MHz will be in Bangkok for Horti Asia 2018, the international trade show for horticultural and floricultural production and processing technology.

We’ll be showcasing ZENSIE, the platform for agridata, as well as some of the agri-oriented sensors from our portfolio.

Besides demoing our tech, we’ll probably want to tell you about some of the results we’ve seen with agricultural customers (we have over 160). These include:

  • 5-10% reduction in energy costs across large scale greenhouses by monitoring temperatures at extremities of greenhouse and maintaining more constant temperatures
  • A fruit storage customer immediately identified overnight malfunctions in their cold stores, which was leading to significant and unnecessary product loss
  • Flower grower significantly reducing mildew (and so boosting production) by maintaining humidity levels below 80%
  • Pepper growers reduce production losses from skin damage by 2-3% by monitoring surface temperature. ROI > 1000% payment. 1-2mth payback
  • Plant breeder paid for investment within 2mths by almost completely eliminating pesticide use by using our pointed microclimate sensor (keeping conditions below the point where pests propagate)
  • UK packhouse saving manual labour time and costs (and diverting to more productive uses) by replacing manual data collection with real time sensors. 100%+ ROI

 

30MHz tech is well suited for a range of agricultural contexts, from greenhouse to vertical and arable, storage and processing to transport and retail. Read more about our tech at work in Asia with customers like Wengfong Nurseries and Magic Season Farms, and of course, feel free to ask us anything. See you in Thailand!

Produce temperature protection with crop-level data


In the world of produce, temperature is critical.
Awareness of temperature changes can be the difference between a quality product, and a heat-damaged one. The implications run deep: health and safety, profits and supplier reputation are all on the line– and supermarket demand for quality produce is only increasing.

With the right data, agribusinesses can make informed decisions about which products to consume early in a production cycle, and which to leave in stock to make sure the very best products reach customers at the right time.

With granular real-time data from 30MHz, the Consus Fresh Produce Temperature Protection System makes it easy to remotely view the temperature status of any pallet, and set custom proactive notifications to monitor shelf life, and know when a product is at risk.

Want to know more about our work with Consus Fresh? Get in touch below.

Want to know more about data integrations with our API? Take a look here.

Visualizing targets with ZENSIE notifications


We recently combined the power of charts and notifications to make the parameters of custom alerts visible in chart widgets, making it easy for customers to observe when crop or environmental measurements triggered notifications.*

*(And allowing them to to continue to watch them do so in real-time)

But there’s another useful application of the notifications-in-charts feature.

One of our customers is using custom notification settings to visualize daily targets in their dashboard.

 

Just another example of innovation within the (highly customisable) ZENSIE platform.

Add Saudi Arabia to the 30MHz map


We’re proud to have deployments across five continents, with new countries added to our map regularly. And we’re thrilled to have our first Saudi Arabian deployment under our belt!

Read more about our (international) customer deployments here.

Traceability + Crop-level monitoring= less waste, better product


So, you’ve grown perfect crops. You’ve optimised irrigation, prevented sunscald, averted disease risk, and saved money with an IPM strategy that’s tailored to your growing conditions. The last thing you need is your (and mother nature’s) market-ready, sustainable product to be a casualty of bad storage or transport conditions.

It doesn’t need to be.

Consus Fresh is a field to shelf quality control and traceability product for agriculture. Seamless integration with 30MHz via our API enables agribusinesses to leverage the power of crop-level monitoring, providing a temperature history for batches of produce, with periods of “temperature abuse” alerted for shelf life analysis and supply chain optimisation, and loss prevention.

Shelf life prediction with 30MHz and Consus Fresh

The 30MHz – Consus integration makes it easy to predict the shelf life of produce, and use that insight to prevent product waste. A newly released update to the Consus shelf life module enables customers to predict the date when a product will expire using insight on the temperature history of pallets (captured in real-time with 30MHz tech).

Here’s how it works: as soon as the operative enters a pallet number (in an area which is being monitored with 30MHz technology),  the user will be given the predictive date of failure, which is viewable in the Consus Fresh interface. This gives the grower/packer critical information to react in time, adjusting conditions, which in turn results in less waste, lower rejections and more profitability.

Questions about this integration, or other possible integrations?
Have a look at our API, or just get in touch below.

30MHz on tour


30MHz is increasingly global– data in the ZENSIE platform is coming from 5 continents, and over 150 deployments. And our growing network of distribution partners is central to helping us empower growers. We’re joining some of our partners at upcoming events.

Here’s where you can find our tech and get a demo in the coming month:

Cultivate ’18– July 14 through 18th in Columbus, Ohio. Newly announced distribution partners Hort Americas will be showcasing 30MHz tech at the the ag industry’s premier event for new knowledge, products, varieties, and connections.

Fruit Focus– Fruit Focus provides a unique opportunity to update on the latest technologies and industry developments, exchange views and network with fellow producers of soft fruit, orchard fruit and vines. Find us July 25th, in Kent. We’ll be exhibiting with two UK distributors: Royal Brinkman and Fargro.

 

UK: Join us at Sensors in Food and Agriculture


How do we make agriculture and horticulture more productive?

How do we reduce waste, increase yields and cut costs in the process?

How do we provide growers with more context about their crops and growing environments, so they can make better decisions?

How do we make sure communication and collaboration is data driven, yet exceedingly easy, across the chain?

With their insights, feedback and results, 150 customers across 5 continents have helped us build the data platform for agriculture– and continue to help us develop it further, everyday. And there’s quite a bit we’ve learned from them.

If you’re in the UK, join as at Sensors in Food and Agriculture, 18-19 July at the John Innes Centre in Norwich. 30MHz UK’s Antony Yousefian will share some of the lessons we’ve learned from growers who work with our smart sensing technology.

Read more here. 

 

We’ve made notifications even more tangible


When you’re building a platform to make agriculture more productive, usability is key.*

*Alongside, of course, real-time reliable data, a robust architecture, and a roadmap actually dictated by customer needs.

We want to present growers data on their crops and environments in the various forms they need it in to take action (preventing crop loss (from sunscald, disease or rot), optimise (flavour and quality, saving resources) and better collaborate (improving traceability, transparency, and sharing best practices.)

A little background on notifications

Notifications are a quick way to make real-time crop and environmental monitoring actionable.

Users build custom rules for the notifications, and select who in their team gets an alert, and in what form (email, sms).

Adding followers to your notifications is a simple way to make sure every team member stays up to date with changing conditions, and knows when to respond to them.

Chart widgets

ZENSIE dashboards are widget based— each user can construct a custom view based on a selection of charts, visualizations, heatmaps and single value displays. The combinations are endless, and can be tailored to the user’s specific data needs.

Like all the widgets, charts are highly customizable.

(Usability and customisability are themes here)

 

In charts, for example, users can select the time period, statistic type and interval size displayed.

Once a the widget is created, users can explore chart data, easily switching between those intervals, statistics and time periods, and adding more sensors for comparison.

Combining the power of charts and notifications

Besides selecting which metrics to view, ZENSIE users can now see notification parameters in in chart widgets, and observe when crop or environmental measurements triggered notifications.

As with everything widget and dashboard, these insights are selectively shareable (with adjustable permissions) both within and outside the organisation.