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WUR director and former Dümmen CFO join Supervisory Board 30MHz

January 29, 2020

30MHz took another major step after the Series A investment in the spring of 2019. The company that offers a data platform for the horticultural sector has added Ernst van den Ende (WUR) and Roger Gerritzen (Yeald & Agri Invest) to the supervisory board.

Van den Ende and Gerritzen have both been working in the Dutch horticulture sector for years and both acknowledge data is playing an increasingly important role. “New technologies enable entrepreneurs and researchers to extract information from data that takes the sector to a higher level,” says Van den Ende. Gerritzen adds: “The opportunities lie particularly in unlocking and integrating them. There is often a lot of data available, such as weather data, experience data of varieties in terms of growth, yields and (labour) costs. But linking these is often difficult. 30MHz can contribute to by evaluating processes in a refreshing way. I am more than happy to put my knowledge and network to use for this purpose.”

Digitalisation increasingly important
According to Gerritzen, major steps still have to be taken in the field of digitisation. “There lie great opportunities for horticulture to further professionalise and improve efficiency while tackling labour challenges and increasing quality demands. It’s crucial to translate all available information into clear insights.”

Van den Ende also sees that digital horticulture is becoming increasingly important. “There are many developments such as internationalisation, sustainability, and a lack of a good workforce that requires a great deal of knowledge and insight from entrepreneurs. Digitalisation can greatly support this.” Via the 30MHz platform, growers can call in advice from crop consultants and share valuable insights with team members or competition colleagues. This offers opportunities in the field of knowledge transfer, also to new generations of growers. In addition, the system encourages more optimal use of commodities due to crop level climate data.

About Ernst van den Ende
Ernst van den Ende (1962) studied Plant Pathology at Wageningen University and obtained his PhD in the Phytopathology chair group. He then worked as a researcher at various test stations in the field of fruit growing and horticulture. With the emergence of Greenports in the Netherlands, Ernst van den Ende has also served on various advisory boards to help shape regional innovation. Per 1 September 2009, Van den Ende has been Managing Director of the Plant Sciences Group (PSG) of Wageningen University & Research. Furthermore, he has been a member of the Top Team for Horticulture and Propagation Materials since February 2011 and is now joining the 30MHz Supervisory Board.

About Roger Gerritzen
Roger Gerritzen has been active in international horticulture for almost twenty years. He held the position of CFO at both Syngenta and Dümmen Orange and was responsible for mergers and acquisitions. In those years Gerritzen built up a strong network and gained broad international experience in horticulture. In addition to his roles as a partner at Yeald and Agri Invest and member of the Supervisory Board of For Farmers, with immediate effect, he joins the 30MHz Supervisory Board.

How can we help you digitise your cultivation process?
Analyse all kinds of information from different data sources such as climate computers, sensors and manual input in a central platform. Improve the production process of your crops, plants, seeds or bulbs together with advisors, distributors and researchers. We are happy to talk to you about which service model is most suitable for your company.
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