Like most websites, 30MHz uses cookies to remember you so that we can deliver an optimised browsing experience. Select ‘Accept all’ if you’re okay with accepting cookies from UserEngage (webchat and lead generation), Hotjar (website improvement) and LinkedIn (tailored ads). When you select ‘Accept only necessary’, we will place cookies that let you use our website properly by remembering your preferences and for anonymous statistics. For more information, please see our cookie policy and privacy notice.

Accept all
Accept only necessary

Want to know the power of a sensor? Look to the cloud.

August 16, 2018

Agritechnology doesn’t have to be difficult or complicated.

We’ve built a business around this belief, and it’s not just for the sake of improving or ‘disrupting’ existing technology. Growers need technology to be simple and streamlined, because they’ve got more than enough on their plates, working to make sure we’ve got enough on ours.

Still, when we talk about technology, we tend to use shorthand. We’ve used “smart sensing tech” to explain the hardware, network, and cloud platform we provide agribusinesses with to monitor the real-time state of their crops and environment. We’ve used “agriculture” to describe a range of contexts, from greenhouse to arable, vertical to cold store, processing to transport and retail.

As with any conversation, as we talk to our customers and potential customers, we learn how to better express ourselves, and better explain the technology we’re developing.

Metrics, not sensors

30MHz technology is about a great deal more than just sensors: it’s about scalable, reliable architecture, flawless connectivity, and usable crop-level analytics that help teams work together to make the best decisions for their businesses, farm to fork.

Nevertheless, in our early days, we’d often find ourselves in conversations with [potential] customers trying to understand which sensors they wanted. That ended quickly.

The difference may feel negligible to some, but it’s really not about which sensors a grower needs. It’s about the insights they need, metrics they want to capture.

Consider the Pointed Microclimate Sensor

Developed with input from growers, the pointed microclimate sensor can capture plant temperature of individual crops, ambient temperature and relative humidity (RH).

Luckily for growers, we’re not just a sensor company.

The ZENSIE platform is designed to make the most of customers’ agridata. With the data captured by the pointed microclimate sensor, calculations in the cloud can provide insights on dew point, vapour pressure deficit (VPD), absolute humidity (AH), humidity deficit and the absolute difference between air temperature and dewpoint.

Seven metrics, one sensor. That’s the power of a cloud platform.

(And we’re adding new calculations, based on customer needs).

Customers can see their crop metrics in various forms, including:

Alerts

Graphs

Heatmaps

Customers can also benchmark and compare metrics, set in-graph targets, and view data in context with external data sources like climate control, traceability and shelf-life.

How can smart sensing transform your industry?
Sensory data from physical environments is helping businesses across industries make better decisions, improving productivity and cutting costs. Let's talk about how smart sensing can work for your organization. Get in touch below.

Your greenhouse in the palm of your hand

There’s nothing 9 to 5 about agriculture. The sun keeps rising and setting, temperatures fluctuate, humidity varies, pests and diseases develop. Crops don’t stop needing care on weekends, holidays or after hours. Capturing metrics from remotely placed sensors (anywhere in the world), the ZENSIE platform’s there to keep tabs on your crops in real-time, and ...
Read more

Agri work isn’t insular, so why should your agri-data platform be?

We’ve just updated the ZENSIE dashboard. The new groups feature makes it easy to share data from various sources (sensors, climate control, traceability) in its various forms (heatmaps, graphs, visualizations, single values) with individuals within and outside your organisation. Group members can follow sensors, and with live commenting, provide feedback on crop performance based on ...
Read more

Gartner names 30MHz Cool Vendor

30MHz has been named a Cool Vendor in the Gartner’s Cool Vendors in IoT Platforms for Agriculture In the past year, we’ve more than doubled our customer count. We’ve committed to agriculture, and learned a great deal about it in the meantime. The shift to agriculture didn’t really feel like a huge step for us— ...
Read more