30MHz raises €500k

August 10, 2016

Raising money is hard! Imagine someone asks you to part with €50k, or €100k. Wouldn’t you think twice?! Wouldn’t you want to be sure you get your money back? If you have lots of money it might seem an easier choice. But you don’t get lots of money by giving it away for free. If you don’t have lots of money it might seem harder. I don’t think it is. The choice is just a little bit more concrete; either a small stake in a startup or a new kitchen.

Best group of SEED investors imaginable

Considering this, we are absolutely thrilled we found a group of people believing in what we (30MHz) are doing. Our group of investors is as diverse as it can be. We have a number of entrepreneurs, relatively early in their careers but also pensioned. We have professional investors, but not necessarily early stage tech. And we have professionals with amazing track records in public works (IT). I think we have a very healthy early validation of team, vision, product and execution.

Raising can get you much more than just money

In the process of raising money we got challenged. And with our investors these exchanges generated energy, and added value for the company. Apart from the money we also gained a network of people with experience and unique views on what we are trying to do. I consider myself very lucky with the investors we have found.

From prototype to product

So, what are we going to do with €500k? We will transform our prototype implementations into a do-it-yourself product (ZENSIE). Our sensors can be used for anything, but our current focus is more and more on ‘asset optimization’. We can help facilities management get grips on office space (GGZ NHN). We can help agriculture understand their physical environment (Syngenta). We help healthcare know when care is required (Esdégé) We help industry/transportation deal with their large and costly collections of static and dynamic assets (Port of Amsterdam).

From team to company

This is a big problem. We need to tackle hardware, software, sales&marketing, user experience, building a creative technology company, growing into different (geographic) markets. This obviously requires a sizable team, of different backgrounds and with different skill-sets.

Swinging for the fences

Apart from building out sales, in the markets where we have traction, we have chosen to ‘swing for the fences’. We are going to build ZENSIE plug&know, a sensor starter kit for around €1000. We will build a kickstarter campaign around ZENSIE plug&know. With this campaign we aim to find customers, but also generate exposure that would otherwise be difficult to achieve. But, most importantly, ZENSIE plug&know is our first fully DIY product.

If you want to know more, please contact me through jurg [at] 30mhz.com.

Written by Jurg van Vliet, CEO at 30MHz

Precision viticulture: better wine starts with data
If there’s one thing we’ve learned working with customers across the agricultural sector, it’s that farming is a precise science demanding nimble responses to continuously changing environmental factors. And because 30MHz is lucky enough to have an award-winning sommelier as a colleague, we know just how high the stakes are in wine growing— where the ...
Read more
30MHz Meets – Expansion Celebration
You are invited to join us for drinks and snacks. We’re celebrating the fact that we’ve expanded our business. We’ll provide you with a tour through our added working space and introduce you to our talented new colleagues. Event info: Networking event Thursday 6th of April 16.30 – 18.30 hrs At Prodock Free admission Please RSVP! ...
Read more
Practical IoT: Lowering building management costs with a smart sensor solution
Even the most cursory internet search will yield thousands of articles on the revolutionary nature of the Internet of Things (IoT). Consultancies and research groups observe IoT’s transformative impact on industry and economic growth, and predict new business models based around the value of data. Despite all the predictions and projections, we still hear a ...
Read more
UK communities deserve real-time pollution monitoring (and the tech exists)
“Hey Alexa, what’s the cleanest route to work?” Every morning I wake up and check my phone in search of a route to work which keeps me sane. There’s always something: a rail strike, signal failures, gridlocked roads. Another news article on the poor air quality in London– stay indoors today, avoid walking along busy ...
Read more
Is your IoT solution truly industry-grade?
Sensor technology is changing modern industry. From construction and insurance to agriculture and logistics, the ability to capture granular data from the physical environment in real-time is transforming how organizations make decisions. Actionable insights on real-world assets and operations are helping companies across industrial sectors identify inefficiencies, anticipate and respond quickly to changing circumstances and ...
Read more
30MHz meets… New Year’s edition
You are invited for our New Year’s drink. Let’s have some snacks and drinks to toast to new opportunities and talk about your resolutions for 2017! Event info: Networking event Thursday 2nd of February 16.30 – 18.30 hrs At Prodock Free admission Please RSVP!
Read more
Wireless sensors measure impact of mooring bulk carriers in Port of Amsterdam
Download hier het volledige Nederlandse artikel uit het Noordhollands Dagblad Download hier het volledige Nederlandse artikel uit De Telegraaf Wireless sensors have been installed on top of industrial scale mooring posts (IJ-palen) in the Port of Amsterdam. 30MHz, an Amsterdam-based industrial IoT company, provides the technology to measure the impact of mooring bulk carriers and ...
Read more
Smart sensors and commercial insurance: the investment case for 30MHz
The Internet of Things (IoT) is already established as potentially the most important innovation in insurance in many years. In essence, it is the generation of data to improve decision making.The real value of the “Connected World” is in creating new information and insights that we previously did not have, to improve how we operate ...
Read more
Smart Agriculture: Growing Better Peppers with Data
The Pointed Temperature Sensor helped Kwekerij Moors  leverage data to reduce product loss and grow better peppers. Kwekerij Moors co-owner Sander Berkers explains how temperature data helped his business and how 30MHz worked closely with them to develop a flexible infrared heat sensor that could measure the temperature of a fruit or vegetable from a very ...
Read more
Here’s how sensor technology takes the risk out of innovation
Two types of companies tend to be most focused on innovation: startups, and enterprise-sized corporates. Startups in their earliest stages innovate out of necessity— low budgets and survival mode lead to a “fail fast” and “implement whatever works” mentality. Pivot is an option. Large corporates have the resources to take risks and scout innovative startups ...
Read more