Like most websites, 30MHz uses cookies to remember you so that we can deliver an optimised browsing experience. Select ‘Accept all’ if you’re okay with accepting cookies from UserEngage (webchat and lead generation), Hotjar (website improvement) and LinkedIn (tailored ads). When you select ‘Accept only necessary’, we will place cookies that let you use our website properly by remembering your preferences and for anonymous statistics. For more information, please see our cookie policy and privacy notice.

Accept all
Accept only necessary

Royal Norfolk Show: Crops have feelings too

June 12, 2018

Ask anyone– British agriculture is at a turning point. Increased productivity is a necessity, and data is the driving force behind it. But farmers don’t have time for cumbersome tech that takes forever to deploy and learn to use.

Luckily, remote crop-level monitoring doesn’t have to be difficult. We’ll be at the Royal Norfolk Show to tell British farmers all about it.

See also: Solving the food crisis will have to be collaborative

What the show’s about
The Innovation Hub at the Royal Norfolk Show (27-28 June 2018) is looking at ways that technology can provide alerts to farmers, from monitoring livestock behaviour to detecting disease, and how new knowledge about genomics can be used to accelerate plant-breeding programmes and improve the resilience and nutritional value of our food crops.

30MHz will be there with Agritech-East, part of a diverse group of technologists, farmers and researchers – to provide an insight into how new thinking is helping to overcome the challenges of feeding more with less.

We’ll be showcasing our smart sensing platform, ZENSIE, as well as some of the sensors that power it with real-time, crop-level data. Accurate data on crops and growing environment is crucial for the decision making to enable timely delivery of the right nutrients and irrigation and for disease prevention. We’ll be sharing real customer success stories, ask us anything.

See you on 27 and 28th June at the Royal Norfolk Show!

How can smart sensing transform your industry?
Sensory data from physical environments is helping businesses across industries make better decisions, improving productivity and cutting costs. Let's talk about how smart sensing can work for your organization. Get in touch below.

Digital agriculture: an engineer’s perspective

 By Flavia Paganelli, Director of Engineering and Co-Founder of 30MHz. When I started working as an IT engineer in Argentina 20 years ago, I never would have guessed I would end up working on building a digital platform for agriculture. But I’m not surprised that 30MHz found its place in this industry. There’s just so ...
Read more

Growing cherry tomatoes remotely

 Together with Delphy and Wageningen University, 30MHz will be participating in the Autonomous Greenhouse Challenge this year as part of team Automators. The challenge is to grow a cherry tomato crop remotely in 6 months’ time. The tomatoes will not only be judged by their looks, but also by their taste. We’re competing against 4 ...
Read more

Seed Meets Technology 2019

 The world is changing fast and we are facing major challenges like climate change and the fast growing world population. This puts a lot of pressure on the agricultural sector. The seed industry plays a big role in making plant and food production more sustainable and ‘future-proof’. We visited Seed meets Technology in ‘Seed Valley’ ...
Read more