Like most websites, 30MHz uses cookies to remember you so that we can deliver an optimised browsing experience. Select ‘Accept all’ if you’re okay with accepting cookies from UserEngage (webchat and lead generation), Hotjar (website improvement) and LinkedIn (tailored ads). When you select ‘Accept only necessary’, we will place cookies that let you use our website properly by remembering your preferences and for anonymous statistics. For more information, please see our cookie policy and privacy notice.

Accept all
Accept only necessary

Royal Norfolk Show: Crops have feelings too

June 12, 2018

Ask anyone– British agriculture is at a turning point. Increased productivity is a necessity, and data is the driving force behind it. But farmers don’t have time for cumbersome tech that takes forever to deploy and learn to use.

Luckily, remote crop-level monitoring doesn’t have to be difficult. We’ll be at the Royal Norfolk Show to tell British farmers all about it.

See also: Solving the food crisis will have to be collaborative

What the show’s about
The Innovation Hub at the Royal Norfolk Show (27-28 June 2018) is looking at ways that technology can provide alerts to farmers, from monitoring livestock behaviour to detecting disease, and how new knowledge about genomics can be used to accelerate plant-breeding programmes and improve the resilience and nutritional value of our food crops.

30MHz will be there with Agritech-East, part of a diverse group of technologists, farmers and researchers – to provide an insight into how new thinking is helping to overcome the challenges of feeding more with less.

We’ll be showcasing our smart sensing platform, ZENSIE, as well as some of the sensors that power it with real-time, crop-level data. Accurate data on crops and growing environment is crucial for the decision making to enable timely delivery of the right nutrients and irrigation and for disease prevention. We’ll be sharing real customer success stories, ask us anything.

See you on 27 and 28th June at the Royal Norfolk Show!

How can smart sensing transform your industry?
Sensory data from physical environments is helping businesses across industries make better decisions, improving productivity and cutting costs. Let's talk about how smart sensing can work for your organization. Get in touch below.

Calling UK growers: this is the future of soft fruit

 Next week, our very own Steve Archer will join speakers from VDH Foliekassen, CMW Horticulture, NFU Energy and Priva to share insights and experiences with forward-looking soft fruit growers who want to extend their growing season and learn how to implement the latest technologies for climate and irrigation control, energy saving and increased production. Steve ...
Read more

Your data is ready for its close-up

 Well, it’s the start of a new year and we’re already zoomin’ through product updates. First on the list: data zoom. You can never get too granular with data exploration, so to make things a bit more detailed and easy to explore, we’ve added a feature to let you dive further into a set of ...
Read more

2Grow partners with 30MHz

 Bringing new sensors onto the ZENSIE platform Growers monitoring their crops with 30MHz technology can add two new metrics to their overview: sap flow and stem diameter. 30MHz has partnered with Dutch agtech company 2Grow, and we’re excited to bring agribusinesses in our community yet another source of data to guide grow strategy and decision-making. ...
Read more