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Parking issues hurt our health and economy, but data can help

May 30, 2017

Urban congestion and the parking challenges that come with it are everyone’s problem.

According to the British Parking Association, motorists waste nearly four days a year looking for a parking space. 39% finding searching for parking a stressful experience, and 59% identify drivers that block more than one space as one of the most frustrating parts of the parking search.

With 21% of greenhouse gases coming from motor transport, reducing the unnecessary time spent searching for parking is as much a concern of public health as a driving frustration.

The costs of this needless driving add up. According to the Economist, congestion cost the economies of the UK, France, Germany and the United States around $200 billion (0.8% of GDP) in 2014. That’s significant productivity in the labor force wasted driving around car parks.

Retailers, in particular, should take note: according to the Association for European Transport, drivers who can’t find a parking spot are likely to abandon their trip altogether. In one study conducted across French urban centers, 64% of interviewed car owners admit to having given up entirely at least once after failing to find a place to park– the number for Paris goes up to 100%.

Streamlining the parking experience in car parks around offices, shopping malls, university campuses or public buildings can improve air quality, increase productivity and prevent visitors from leaving in frustration. Here’s where sensory data comes in.

A better parking experience with sensory data

Real-time data on parking lot occupancy can help organizations track visitor throughput, monitor spot availability, and reduce the headache of endless cruising around the car park. Magneto sensors have been designed to identify the presence of vehicles. When installed in a car park, they can help organizations see which parking spots are free, and which are occupied as cars move in and out through the day.

Magneto sensor


Over time, organizations can observe trends and changes in parking traffic: retailers can track throughput against promotional offers, facilities managers can benchmark investment needs (for example, investment in parking facilities or maintenance), or observe data on employee driving and air quality around the office space (cross-referenced with sensory data on NO2 and CO2).

Occupancy tracking with real photos of the environment.


ZENSIE, the 30MHz sensor dashboard. Customers can receive alerts on changing conditions on desktop, tablet or mobile.

The 30MHz API makes it easy to connect sensory data from your environment to other technologies or applications. Customers can integrate data on parking occupancy into existing applications, adding functionality to guide visitors straight to a free parking spot.

Smart sensing out of the box

30MHz make sensing user-friendly, quick to deploy, and scalable. Customers can skip consultants and IT-heavy installations and start tracking parking occupancy and throughput as soon as their sensors are delivered. Customers can start sensing immediately and build out their sensor network as they go. With 30MHz, each customer’s private mesh network is designed to expand with  changing needs. So whether you want to start to measuring 50 parking lots or diversify your metrics, your network will be ready to take on new sensors without interruption.

How can smart sensing transform your industry?
Sensory data from physical environments is helping businesses across industries make better decisions, improving productivity and cutting costs. Let's talk about how smart sensing can work for your organization. Get in touch below.

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