Like most websites, 30MHz uses cookies to remember you so that we can deliver an optimised browsing experience. Select ‘Accept all’ if you’re okay with accepting cookies from UserEngage (webchat and lead generation), Hotjar (website improvement) and LinkedIn (tailored ads). When you select ‘Accept only necessary’, we will place cookies that let you use our website properly by remembering your preferences and for anonymous statistics. For more information, please see our cookie policy and privacy notice.

Accept all
Accept only necessary

Gartner names 30MHz Cool Vendor

September 11, 2018

30MHz has been named a Cool Vendor in the Gartner’s Cool Vendors in IoT Platforms for Agriculture

In the past year, we’ve more than doubled our customer count.
We’ve committed to agriculture, and learned a great deal about it in the meantime.
The shift to agriculture didn’t really feel like a huge step for us— more like a natural evolution. But from the outside it could indeed be called a pivot.

We pivoted, and most importantly, were accepted by an industry we were… kind of outsiders in. An industry that shared its knowledge, its insights, its expertise and its concerns with us. An industry that’s been willing to figure things out together with us.

IoT, AgTech— they’re fields that are constantly developing. With our customers, we’re constantly pushing the boundaries of what’s possible with our product.

Gartner Research recently published a brand new report, Cool Vendors in IoT Platforms for Agriculture.¹ This is the first Cool Vendor report focusing on Agriculture. As Gartner writes, “Agriculture has emerged as one of the most compelling vertical market opportunities for IoT enablement.”²

We’ve seen this first hand— agriculture just understood our technology, its immediate applications, but also its potential. That potential has clear business implications, but it goes a bit further than that.

“Bringing IoT technology to farming not only maximizes farmers’ business success, but also — in some regions — enables growing populations to become or remain adequately fed.”³

Pointing to our pivot, and the link between hardware software and cloud, we are proud to be listed by Gartner as one of three Cool Vendors in this new vertical report. We’re thrilled to hear it, as we strive to make crop level insights accessible to growers of all sizes and levels of digitization

Thank you to the community of growers, consultants, researchers, analysts, IPM specialists, cold store operators— the whole agricultural ecosystem we get to continuously learn from as we develop our platform.

The 30MHz Team

Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1. Cool Vendors in IoT Platforms for Agriculture, Nathan Nuttall, Eric Goodness, Emil Berthelsen,  21 August 2018 ID: G00367937

2. Ibid

3. Ibid

How can we help you digitise your cultivation process?
Analyse all kinds of information from different data sources such as climate computers, sensors and manual input in a central platform. Improve the production process of your crops, plants, seeds or bulbs together with advisors, distributors and researchers. We are happy to talk to you about which service model is most suitable for your company.
  • Please specify your needs here.

Digital agriculture: an engineer’s perspective

By Flavia Paganelli, Director of Engineering and Co-Founder of 30MHz. When I started working as an IT engineer in Argentina 20 years ago, I never would have guessed I would end up working on building a digital platform for agriculture. But I’m not surprised that 30MHz found its place in this industry. There’s just so ...
Read more

Growing cherry tomatoes remotely

Together with Delphy and Wageningen University, 30MHz will be participating in the Autonomous Greenhouse Challenge this year as part of team Automators. The challenge is to grow a cherry tomato crop remotely in 6 months’ time. The tomatoes will not only be judged by their looks, but also by their taste. We’re competing against 4 ...
Read more

New feature: weather forecast

30MHz platform update Let us introduce you to the new weather forecast function within the 30MHz data platform. 🌦️ Predictive weather is now possible in the dashboard, add the values of rain, rain in mm, wind speed, temperature and global radiation in e.g. charts vs your crop level conditions or individual widgets.     Easily ...
Read more