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Data-driven seed and breeding industries: from fiction to fact

September 05, 2019

30MHz shows ZENSIE benefits during Seed Meets Technology

Seed Valley, an area in the Netherlands where numerous seed companies are located, is automating more and more processes. But there is still a lot to gain when it comes to digitizing the complete production line. The seed industry, which is known for applying the latest technologies, sees more and more opportunities in applying data validation. This should lead to a sector that’s more focused and efficient due to data based produce.

And that is more than necessary seen the current global food and climate issues. There is an immediate need to increase productivity while using fewer resources. The major role Seed Valley has in this, becomes even clearer now that seed breeder Simon Groot of East-West Seed has won the “World Food Prize“. He ensured that vegetables became available to local consumers in Southeast Asia by supplying growers with high-quality seeds.

“A process that starts in the lab,” says 30MHz’s Tim Busschops.“Specific actions are carried out which ultimately ensure that every seed produces a perfect plant. In practice, we increasingly see that lab rooms are being monitored with sensors. To avoid situations with improperly sealed freezers and stoves, for example.” A step further in the process, data-driven production is also very relevant. “Growing seeds and then being able to accurately determine why one variant succeeds and the other does not.Data collection and analysis has until now not only been expensive, manual and time-consuming, but also fragmented and localized. All elements that are being simplified by ZENSIE, the 30MHz data platform. “It centralizes all kinds of data and offers full insight into the climatic conditions of the produce,” concludes Busschops. For more information, interested parties can visit the 30MHz stand during Seed Meets Technology. Click here to register for free.

How can we help you digitise your cultivation process?
Analyse all kinds of information from different data sources such as climate computers, sensors and manual input in a central platform. Improve the production process of your crops, plants, seeds or bulbs together with advisors, distributors and researchers. We are happy to talk to you about which service model is most suitable for your company.
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