Like most websites, 30MHz uses cookies to remember you so that we can deliver an optimised browsing experience. Select ‘Accept all’ if you’re okay with accepting cookies from UserEngage (webchat and lead generation), Hotjar (website improvement) and LinkedIn (tailored ads). When you select ‘Accept only necessary’, we will place cookies that let you use our website properly by remembering your preferences and for anonymous statistics. For more information, please see our cookie policy and privacy notice.

Accept all
Accept only necessary

Data-driven seed and breeding industries: from fiction to fact

September 05, 2019

30MHz shows ZENSIE benefits during Seed Meets Technology

Seed Valley, an area in the Netherlands where numerous seed companies are located, is automating more and more processes. But there is still a lot to gain when it comes to digitizing the complete production line. The seed industry, which is known for applying the latest technologies, sees more and more opportunities in applying data validation. This should lead to a sector that’s more focused and efficient due to data based produce.

And that is more than necessary seen the current global food and climate issues. There is an immediate need to increase productivity while using fewer resources. The major role Seed Valley has in this, becomes even clearer now that seed breeder Simon Groot of East-West Seed has won the “World Food Prize“. He ensured that vegetables became available to local consumers in Southeast Asia by supplying growers with high-quality seeds.

“A process that starts in the lab,” says 30MHz’s Tim Busschops.“Specific actions are carried out which ultimately ensure that every seed produces a perfect plant. In practice, we increasingly see that lab rooms are being monitored with sensors. To avoid situations with improperly sealed freezers and stoves, for example.” A step further in the process, data-driven production is also very relevant. “Growing seeds and then being able to accurately determine why one variant succeeds and the other does not.Data collection and analysis has until now not only been expensive, manual and time-consuming, but also fragmented and localized. All elements that are being simplified by ZENSIE, the 30MHz data platform. “It centralizes all kinds of data and offers full insight into the climatic conditions of the produce,” concludes Busschops. For more information, interested parties can visit the 30MHz stand during Seed Meets Technology. Click here to register for free.

How can we help you digitise your cultivation process?
Analyse all kinds of information from different data sources such as climate computers, sensors and manual input in a central platform. Improve the production process of your crops, plants, seeds or bulbs together with advisors, distributors and researchers. We are happy to talk to you about which service model is most suitable for your company.
  • Please specify your needs here.

A conversation with: crop advisor Peter van Os

The work of crop advisors or consultants is often an underexposed subject in horticulture. Especially now, this branch of sport cannot be envied. The usual visits to greenhouses take place partly in a different form and going abroad is not possible at the moment. To discuss the situation of advisers in more detail, we spoke ...
Read more

Why we made some changes to customer support

To serve our users in the best possible way, we have changed a number of things with regard to our customer support. Our account managers are no longer the central point of contact for questions. We’ve set up an online FAQ, and assembled a special team that is ready to answer questions within 48 hours. ...
Read more

Webinar: Growing degree hours & IPM applications with Fargro’s Ant Surrage

One of the calculations that we often encounter is the number of degree hours (days more often in arable environments) or cold hours. While examining this in more detail and gathering information about the different models and conventions, we realized how general and useful this calculation is for almost every crop. With this you can ...
Read more