Like most websites, 30MHz uses cookies to remember you so that we can deliver an optimised browsing experience. Select ‘Accept all’ if you’re okay with accepting cookies from UserEngage (webchat and lead generation), Hotjar (website improvement) and LinkedIn (tailored ads). When you select ‘Accept only necessary’, we will place cookies that let you use our website properly by remembering your preferences and for anonymous statistics. For more information, please see our cookie policy and privacy notice.

Accept all
Accept only necessary

Combining green thumbs and digital technology

March 29, 2022

What’s printed in today’s newspaper was already available online yesterday. We make our phone calls more frequently through an app, and can buy just about anything online. The world has undergone a significant digital transformation in the past decade. No branch of industry has been excluded from this development, including horticulture. Nevertheless, we have not reached the end of this transformation yet. As a matter of fact, we have only just begun. There are still many opportunities in the field of horticulture to combine green thumbs and digital technology.

‘In the horticulture industry, most growers rely on their gut feeling and their intuition to grow their crops. This is something that we are completely used to. However, as tools and sensor technologies continue to improve, we can start to rely more on data and take a data-driven approach. I think that the combination of a growers’ intuition with the right tools, such as wireless sensors and software, will become increasingly important.’ says a West Frisian grower of young plants.

Continuous optimisation of cultivation strategy

Digitalisation allows growers to build a database full of useful and adequate data describing the climate and crop. It facilitates the management and optimisation of cultivation strategies and production processes in a single digital platform. Growers closely monitor the crops in their greenhouse or polytunnel and compile an interactive record of their cultivation methods.

These records make data such as climate, soil moisture, energy consumption, CO2 and crop health available to growers on a 24/7 basis, no matter where they are. The decisions that are subsequently taken concern aspects such as their strategies for climate, irrigation and pest control. This ultimately leads to higher productivity, a more efficient use of raw materials and higher-quality crops.

Ebook: 5 opportunities to benefit from digital horticulture

The digitization of horticulture offers great opportunities for energy-efficient cultivation. The use of sensor and climate data provides new insights to optimize cultivation.

Download your free copy today

Preventing downy mildew

‘We decided that we wanted to take the next step in digitising our production processes with 30MHz. In addition to the platform, we started using microclimate sensors to compare the data with our existing climate computer data. All this data is fed into the 30MHz data platform so that we can analyse and use these insights every moment of the day.’ according to the West Frisian grower.

We now have a drier climate in the greenhouse, which allows us to prevent downy mildew. Our ability to measure oxygen levels and plant temperature has made it much easier to create an optimum climate for our plants. Plants thrive and are more resistant to disease when they are grown in an optimum climate. The 30MHz platform offers the advantage that all data is collected in one place, but can be accessed on multiple devices – including my phone.’

30MHz Sensor Catalogue

Designed for accuracy, flawless connectivity and remote placement, these tools are built to withstand the elements in all growing contexts. Build your digital infrastructure with a combination of sensors that suit your needs, and add new data sources at any time.

Download the Sensor Catalogue for pricing

How can we help you digitise your cultivation process?
Analyse all kinds of information from different data sources such as climate computers, sensors and manual input in a central platform. Improve the production process of your crops, plants, seeds or bulbs together with advisors, distributors and researchers. We are happy to talk to you about which service model is most suitable for your company.

30MHz is typing… Our extended support team is ready to chat!

At 30MHz we think it’s important that our users can use our platform in an optimal way. At times you may have questions and you would like some help from our support team. Email and our support page filled with helpful articles were your go to’s. But we thought it was time for something extra… ...
Read more

Eurofins and 30MHz: all your crop and climate data on 1 dashboard

Data of your crop, its soil and the surrounding climate all together on one central and digital dashboard. This will become reality for growers. It’s the result of a new partnership between Eurofins and 30MHz. The organisations join forces to stimulate data driven horticulture. Soil and water analysis for horticultural businesses is one of Eurofins ...
Read more

VPDleaf: even more accurate insight into VPD

VPD is an important value because it can tell you how a plant is feeling. VPD stands for Vapour Pressure Difference. At 30MHz, we express this in VPDleaf. This visualization shows the data from our wireless sensors even more accurately, which provides better insight into the health of your crop. What is VPDleaf? VPDleaf is ...
Read more