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News

Who are you giving your future (agri)data to?

Working in agri-technology, I come across this statistic quite often: “IoT device installations in the agriculture world will increase to 75 million in 2020″ I’m happy to leave discussing the details of the precise projections to analysts, but the point remains: agriculture is digitizing. It’s digitizing at varying rates in various sectors and regions, but we can ...
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This potato grower upgraded from manual reactive to real-time proactive irrigation monitoring for greater productivity

Based in Cambridgeshire in the United Kingdom, an Ely-based customer of 30MHz produces potatoes, onions and wheat. An accurate understanding of field soil moisture levels is crucial to the grower’s potato quality and volume of production. Irrigation impacts potato harvests at every stage of development, from determining how many tubers form, to impacting the size, ...
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Visualizing targets with ZENSIE notifications

We recently combined the power of charts and notifications to make the parameters of custom alerts visible in chart widgets, making it easy for customers to observe when crop or environmental measurements triggered notifications.* *(And allowing them to to continue to watch them do so in real-time) But there’s another useful application of the notifications-in-charts ...
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Add Saudi Arabia to the 30MHz map

We’re proud to have deployments across five continents, with new countries added to our map regularly. And we’re thrilled to have our first Saudi Arabian deployment under our belt! Read more about our (international) customer deployments here.
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Traceability + Crop-level monitoring= less waste, better product

So, you’ve grown perfect crops. You’ve optimised irrigation, prevented sunscald, averted disease risk, and saved money with an IPM strategy that’s tailored to your growing conditions. The last thing you need is your (and mother nature’s) market-ready, sustainable product to be a casualty of bad storage or transport conditions. It doesn’t need to be. Consus ...
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We’re capturing data we previously couldn’t: an interview with horticultural consultant Chris Need

Besides directly helping growers directly, we’re seeing the powerful role the 30MHz platform can play in helping growers and consultants communicate and collaborate about crop needs. We spoke with Chris Need, a UK-based horticultural consultant about his work with 30MHz. Here are his observations on the benefits of the data platform, in his own words.  ...
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30MHz on tour

30MHz is increasingly global– data in the ZENSIE platform is coming from 5 continents, and over 150 deployments. And our growing network of distribution partners is central to helping us empower growers. We’re joining some of our partners at upcoming events. Here’s where you can find our tech and get a demo in the coming ...
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UK: Join us at Sensors in Food and Agriculture

How do we make agriculture and horticulture more productive? How do we reduce waste, increase yields and cut costs in the process? How do we provide growers with more context about their crops and growing environments, so they can make better decisions? How do we make sure communication and collaboration is data driven, yet exceedingly ...
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We’ve made notifications even more tangible

When you’re building a platform to make agriculture more productive, usability is key.* *Alongside, of course, real-time reliable data, a robust architecture, and a roadmap actually dictated by customer needs. We want to present growers data on their crops and environments in the various forms they need it in to take action (preventing crop loss (from ...
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30MHz and Hort Americas join forces to bring smart sensing to North American growers

Leading commercial horticultural suppliers Hort Americas, and smart sensing technology providers 30MHz are pleased to announce that they’ve partnered to bring the power of real-time, crop-level monitoring to growers across Canada, the United States, the Caribbean and Mexico. Hort Americas is the first North American distributor of 30MHz technology. The data platform for horti- and ...
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