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News

Integrating the human element with manual input

Data is always most powerful when it’s combined from a variety of sources. The more context you have available to you, the more informed your decision-making. Well documented, easy to explore information is always an asset, whether it’s validating tried and tested methods, providing extra support to a hunch, or creating the space for an ...
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A clearer, objective picture: Madestein’s Jonathan Zwinkels on integrating climate control with 30MHz

Since it was founded by two husband and wife teams in 1982, Madestein UK has earned its reputation as a leading supplier of Leafy Salads and Herbs across the United Kingdom. The company currently focuses on growing whole head lettuce (round lettuce, curly leaf lettuce, red butterhead lettuce) and fresh basil and the propagation of ...
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Silos are for grain, not data

We make technology for agribusiness. And we’re as serious about the “agri” as we are about the “business,” because they’re inextricably linked. By providing technology to horticulture, we’re helping our customers orchestrate and balance nature, technology and the flow of information. Data-driven approaches to all aspects of growing crops, from cultivation to sustainability or pest ...
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Join us at Greentech 2019

From 11 – 13 June 2018 we’ll be hosting a Digital Agriculture discussion at GreenTech Amsterdam. With 450 exhibitors, global market leaders and innovators, GreenTech Amsterdam presents a comprehensive overview of horticulture technology. The exhibition provides a stage for greenhouse builders, horticulture suppliers, machine companies, soil and substrate producers, lighting partners and seed suppliers. Register for ...
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30MHz receives investment of € 3.5 million

“The ease of use of ZENSIE should become the market standard” 30MHz has received an investment of 3.5 million EUR. The amount is used to accelerate product development and to further improve worldwide distribution. It is 30MHz’s vision to create a space where all products and services are digitally accessible for growers, advisers, suppliers, distributors ...
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ZENSIE for crisis communications

ZENSIE is a platform built for collaboration around data. That means making it easy to work with a variety of data sources (sensor data, climate control, traceability insights) and making it simple and intuitive to discuss and explore that data with colleagues, wherever they might be. The ability to engage, together, on real-time and historical ...
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Tackling pests and disease in an environment that’s anything but uniform

Readers of this month’s edition of The Grower, the technical journal for horticulture published by the AHDB might recognise a familiar image: the pointed microclimate sensor from 30MHz. In a contributed article, Ant Surrage, Technical Development Specialist at Fargro, goes in depth on the importance of quality data when crafting an integrated pest management (IPM) programme. ...
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In-platform collaboration can tackle industry-wide challenges

Here’s what we believe: to serve the horticultural sector well, an agridata platform needs to make comparing locations easy– whether those locations are down the road, across the country, or across the globe. If you follow us on social media, you’re likely to have seen photos from a whole range of greenhouses and indoor farms working with ...
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30MHz in the news: KAVB data pilots

The Royal General Bulb Growers’ Association (KAVB) has just announced two data-oriented pilots, aimed at providing entrepreneurs with insights to improve business within the sector. The two pilots, “measure and monitor” and “track and trace” bring the benefits of digital agriculture to the association, which has about 1200 members, most of them bulb growers, bulb forcers ...
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Calling UK growers: this is the future of soft fruit

Next week, our very own Steve Archer will join speakers from VDH Foliekassen, CMW Horticulture, NFU Energy and Priva to share insights and experiences with forward-looking soft fruit growers who want to extend their growing season and learn how to implement the latest technologies for climate and irrigation control, energy saving and increased production. Steve ...
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