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News

Smart sensing for storage: lessons from the potato sector

When you think of smart farming, what comes to mind? Sensors in greenhouses, meticulously measuring crops and their environment? A weather station in the middle of a field? Neither image is, of course, incorrect. Greenhouse and arable farmers are changing their industry, making the most of limited resources, and delivering healthier and more delicious crops ...
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Optimising storage conditions with sensory data

Here at 30MHz, we’re not exactly quiet about the power of sensor data to transform agriculture. We’ve seen our customers reduce losses from destroyed crops, optimise water and nutrient delivery to maximize yields, and reduce energy costs just days after deployment. Thanks to over 80 customers — most of them in agriculture— we know that ...
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Measuring crop-level dew point is not a myth

Ask any grower about his or her experience with dew point and they’ll tell you about the potentially destructive impact, from mildew to Botrytis that moisture can have on crops. But while excessive moisture can potentially destroy a crop, we hear from growers that they aren’t always able to do much to combat its effect. ...
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Can smart sensing prevent potato rot and blight?

This past week, the 30MHz UK team had the opportunity to join Agritech-East for its annual REAP event. Throughout the day of talks, we saw first-hand just how important a role technology can (and must!) play in creating a sustainable, productive and profitable future for agriculture. But if technology is going to make farmers’ jobs ...
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Saving growers’ time with smart sensing technology

“How do they do it?” The 30MHz team meets with its fair share of growers, in the Netherlands and the world over. We get to tour greenhouses, fields and storage facilities, and hear firsthand from farmers how they work, what their challenges are, and where technology can play a role in increasing sustainability and productivity. With ...
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30MHz, Wageningen University and creating agritech products farmers actually want

It feels obvious but is easy to forget: when you’re a growing company developing a new technology, make sure you’re creating a product customers need. The potential of the technologies that fall under the umbrella term “the Internet of Things” is so vast, it’s easy to get caught up in theory of it all, losing ...
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Smart sensing doesn’t have to be complicated to make cultivation more sustainable and productive

It’s been a productive summer here at 30MHz. We’ve added new sensors to our growing portfolio, expanded our customer list and grown our team. Seeing how our customers use smart sensing technology to optimize productivity and profitability in their industries is a constant learning process. As we move swiftly into the fall season, we’ll be ...
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Here’s what we’ve learned from 50+ IoT customers

Earlier this month, I spoke at the UK Anaerobic Digestion and Biogas World Expo in Birmingham, as part of a panel on the importance of real-time monitoring and data capturing. Our panel addressed industrial and agricultural organizations of various sizes with an interest in sustainability, biogas and waste management. It can be challenging addressing IoT ...
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We’ve been pretty excited about resinOS 2.0

There are many ways to explain 30MHz. “Scalable IoT for industry” comes to mind. “Standalone plug and play sensor product” is another angle. “The lego’s of smart sensing” is helpful, as is “agtech, insurtech or real estate tech, depending on your needs.” However you look at it, we help organizations monitor their environments and make ...
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Practical IoT: maintaining optimum conditions for tulip and lily bulbs

Jan de Wit en Zonen (Jan de Wit and Sons) have specialized in the export, processing and cultivation flowerbulbs since 1922, delivering to clients in more than twenty countries across Europe, Asia and North America. The family business specializes in tulip and lily bulbs, as well as other flower varieties including hyacinths and irises.  De ...
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